If you've been reading IntoMobile carefully, you're already familiar with what Greystripe and MoCondi do, as we've covered the both companies in the past. The former is the leader in ad-supported mobile games, while the latter runs a popular mobile social commerce community MeYou in Europe.

Under the agreement between the companies, Mocondi is entering the advertising supported mobile content space. On the other hand, Greystripe is getting an important distribution channel to reach consumers all over Europe and through some of Mocondi's on-deck partners like Vodafone and 3 Italy.

Finally, the partnership is yet another sign that ad-supported mobile content is a win for both consumers and publishers. The model needs scale and that’s exactly what Greystripe has been focused on over the past 12 months. At the moment, over 85% of its total downloads come from 40 partners, not just its own Gamejump portal… Full release follows after the jump.

PRESS RELEASE - Today MoConDi announced a partnership with Greystripe to make over 800 free mobile game available to community members of the MoConDi-run MeYou Community.

By partnering with Greystripe, MeYou users are now able to browse through the catalog and download desired games, advocate them to other users, or share them Web-to-mobile or mobile-to-mobile with one click for free. Friends receive mobile message suggestions that contain a message from users, a download link for the content and a link to install the MeYouTM application.

“Mobile social networks are an ideal place for users to discover and share ad-supported mobile games and we are thrilled to provide MoConDi's users with our catalog.” said Alvaro Bravo, VP of Business Development at Greystripe. “By implementing our AdWRAP Catalog Platform, they’re joining a worldwide movement of shifting from for-pay mobile content to one that is entirely ad-supported.”

Ad-supported content, as offered by Greystripe, has proven to increase user stickiness while providing a new, scalable revenue source. MoConDi will now be able to offer its MeYou users the largest collection of mobile games from top tier publishers such as Vivendi Games Mobile, Hands-On Mobile, Skyzone, Punch Entertainment, and Digital Chocolate. Greystripe's games, in turn, will benefit from the viral distribution of mobile content through the users of the MeYou social network. The partnership grants Greystripe to extend their products and services into an on-device portal exposing free games to more consumers that traditional off-deck markets.

“We are thrilled to enter into a partnership with Greystripe. They’re pioneering ad-supported mobile games and provide the best quality and quantity of entertainment for our audience,” said JT Klepp, CEO of MoConDi. “The initial response from our community is overwhelmingly positive.”

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Related Articles at IntoMobile:

• MoConDi's MeYou platform makes mobile games marketing viral
• Greystripe adds 10 new distribution partners; Free games coming to the portal near you
• Opera Software and Greystripe report initial numbers from their partnership; In a word - impressive!
• More than 14 million free mobile game downloads at Gamejump
• Playyoo launches mobile gaming community - make a mobile game and win $10,000

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According to ABI Research's current survey titled “Mobile Content Survey Results“, today's mobile phone owners use a mix of mobile content obtained from the Web, from their personal collections, and from their mobile operators. As an example, today's mobile consumer is more prone to watch a video from YouTube on his or her phone than a video from the carrier's own service, but is more than twice as prone to get ringtones from the carrier than from any other source.

Michael Wolf, research director at ABI argues that this shows that despite the strong control most carriers retain over the network, their control over the mobile content ecosystem remains limited.

Highlights:

• 14% of respondents who stated they use their phone to watch video was split nearly evenly between those who watch video from websites such as YouTube (35%), from their own carrier's video offering (31%), and from video they sideload onto their mobile devices (28%).
• When it comes to music, the leading source of music files on a mobile phone was ripped CDs and sideloading onto the phone (48% of respondents), while over one third of music-listening respondents (35%) bought music through their carriers.
• Lastly, pre-loaded content such as games were some of the most popular forms, as six in ten mobile gamers said they only play the games that came with the phone.

“We anticipate to see increased content acquisition directly to the phone from the Web. And despite a loosening of control over content delivery to consumers, we believe the carriers will ultimately benefit as they open up their networks and handset platforms and look into taking advantage of increased advertising-supported content delivery,” Wolf concluded.

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Related Articles at IntoMobile:

• ABI Research: More than 90 million 4G subscribers worldwide in 2013
• Operator-branded handsets will generate over $10 billion in sales this year
• One in three mobiles to be smartphones by 2013
• ABI Research findings indicate declining market share for Symbian OS
• ABI Research: Recycled handset shipments to exceed 100 million units in 2012

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European news site Imooty.eu recently launched a beta version of its mobile platform, www.imooty.mobi, to provide its users with news fix while on-the-go.

The platform provides direct access to the latest breaking media coverage from the most important newspapers and media organizations based in the European Union, Switzerland and Norway. By creating an account at www.imooty.eu, users can access a personalized press review on their mobile phones. Moreover, from the MyImooty section it is possible to save favorite news feeds and searches, and review the latest EU news on any particular event, company, or person.

Sounds cool? Check out Imooty's website for more information.

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Related Articles at IntoMobile:

• Airtel brings Palm Treo 750 to India
• GSM-based Palm Centro now available in Europe
• Palm Phone Jammer fits in your hand, annoys everyone around you
• Palm says “NO” to Android
• Happy birthday Palm Pilot

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