We've already talked about Crush or Flush in the past. The mobile social network is now working on an innovating way of mobile advertising by introducing what they call the Golden Ticket sponsored profiles.

Golden Ticket sponsored profiles consist of a pic of the brand and tags describing the product. For example, a member with the tag 'music' may encounter a branded profile promoting KISS FM, giving the member the option to 'Crush' or 'Flush' the profile. If the member crushes the profile, they’ve the option to engage further by clicking a link to sign up for a KISS event, download a song, or join a VIP program.

And what does the industry considers it? A senior analyst with Frost & Sullivan said that the model presented by Crush or Flush is innovative and promising by “allowing people to interact with brands as if they were real profiles on the site while also opening a new revenue channel for on the web and mobile social networks.”

During testing phases earlier this year, the feature received positive feedback, with 82% of the site's members choosing to 'Crush' the brands…

[Via: Great Dating Services]

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Related Articles at IntoMobile:

• Boost Mobile launches “Crush or Flush” for mobile
• Magic Profiles Pro UIQ v1.2 released
• Golden Shaolin Budha mobile phone; Say what?
• Sagem my220x candybar with a golden touch
• Nokia Ticket Rush: Making sure you get tickets to that concert

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This entry was posted on Monday, April 21st, 2008 at 12:40 pm and is filed under Mobile News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.