We've already covered Blyk in the past and we're glad to report their business model works, as the free, ad-supported mobile operator for the 16-24 year olds just announced that it has reached 100,000 members.

According to Blyk, members have embraced their concept so rapidly that annual member targets have been reached six months ahead of schedule. This in turn has established Blyk as a powerful new media for connecting advertisers with young people. Apparently, an average response rates on Blyk is 29%, “at a time when trust in other forms of mass advertising is falling.”

Blyk also plans to expand in the Netherlands in the second half of 2008.

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Related Articles at IntoMobile:

• Blyk: 217 free texts, 43 free minutes, SIM card only, invite only, ad supported service for children
• Blyk turns to viral video to reach 16-24 year olds
• UK teens to get a free cell phone service in exchange for ads
• Nokia Siemens Networks to host Blyk mobile network
• The future has begun; death to minutes!

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This entry was posted on Saturday, April 26th, 2008 at 2:19 pm and is filed under Mobile News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.