In yet another vexing move by the ill-fated Blockbuster execs, the company announced today that it would be going retail and start selling video game consoles, games and accessories in all of its corporate locations. Some have said that this is a good move for the company and could jump start sales. I think it’s crazy.
What is Blockbuster, exactly? Is it a rental chain? Is it a retailer? Is it both? It certainly looks like the company wants to be all things to all people, but not only is that plan foolhardy, it flies in the face of reason.
Whatever happened to the concept of a corporate identity? You know, that old idea you were probably taught in business school where your professor told you about the need for companies to find and solidify core competencies and stick to those. And once you found that, it was your job to be very special in that space and maintain a lead in the industry through price leadership or differentiation. Whatever happened to that idea? Did Blockbuster execs skip that class?
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source The Digital Home
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