Archive for December 30th, 2008


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EPISODE 44

source The Digital Home

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Nintendo Wii

The Mature Wii

(Credit: Nintendo of America)

Take-Two Interactive Software, the video game developer behind Bioshock and the Grand Theft Auto series, posted a quarterly loss Wednesday and forecast less than best performance, going forward. But the real shocker came from the company’s CEO, Ben Feder, who had some interesting things to say about Nintendo’s Wii console and Mature-rated games.

Speaking to shareholders, Feder stated that even though he believes his company’s “M-rated content…is much more appropriate for the PlayStation 3 or 360,” he thinks it’s incumbent upon Take-Two to “look at the Wii as a viable platform content across all” the company’s titles. According to Feder, “you can’t ignore the (Wii’s) install base. You just can’t.”

If that’s true, then why have the vast majority of developers “ignored” that install base? As Nintendo of America President, Reggie Fils-Aime, pointed out recently in a Forbes interview, “I will be able to say our licensees ‘get it’ when their very best content is on our platform. And with very few exceptions today, that’s not the case.”

So far, most developers have left the Wii out in the cold when it comes to Mature-rated titles. A quick search of Gamestop’s entire catalog of 392 available Wii games reveals that only 13 of those titles are rated Mature. Compare that to the Xbox 360’s 154 Mature-rated games, and the Playstation 3’s 60, and it’s clear that developers have tiny faith in the Wii as a “mature” platform.

You can’t argue with the logic: so far this year, not one Mature-rated Wii game made NPD’s top-selling list, even though mature games yield the most revenue.

source The Digital Home

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