Can you smell it? That’s Watchmen fever — it’s in the air!

Or maybe it’s money. Because with the Zack Snyder’s Watchmen film adapation hitting the theaters this week, there sure is a lot of marketing stuff going on this week. Hell, just in the videogame world alone a mobile phone game has a launched, and this week brought an announcement of an iPhone massively-multiplayer on the internet title, Watchmen: Justice is Coming.