Snapchat New Tools Let Brands See Performance of Geofilter Ads
According to a report by Wall Street Journal on Thursday, a series of new tools called “Snap to Store” for marketers has been launched by Snapchat. They support brands in evaluating the performance of geofilter ads among users. For a year, those tools have been examining a lot of brands, notably Paramount Pictures and 7-Eleven. … Read more